With Profit On Hold,
you OWN the advertising medium with messages On-hold or
music On-hold that you control. And what's more, it's
a captive audience! The caller on hold can't pick up the
remote control and change channels; he or she is on the line
because they want to talk to you, and they've made the
commitment to wait. They can hang up, but with
Profit On Hold, the chance of a hang up is so unlikely it's
practically non-existent. Callers simply do not hang
up on a fresh, imaginative, compelling program using music
on hold and messages on hold. And Profit On Hold, with
nearly a decade of experience, will show you how to do it
the right way the first time.
If you've ever heard a
radio spot played at the worst possible time for the product
being advertised, you will understand the need to have
control of your telephone advertising on-hold. And if
you've ever seen a television advertisement interrupted by a
news flash, or a newspaper advertisement placed on the worst
possible page in a terrible location on that page, you know
what we mean. This happens all the time, and the radio, TV
or newspapers involved will typically shrug their shoulders
if you complain--there's nothing they will do about it in
most cases. That's because they control the On-hold medium;
it's theirs. You are just renting it when you advertise
there.
